What is it?
Home staging is the process of preparing a home for sale by presenting it in the most attractive, market-ready way possible. Rather than decorating to personal taste, staging focuses on helping buyers visualize the space as their future home. This often involves decluttering, rearranging furniture, neutralizing paint colors, improving lighting, and adding tasteful accessories such as artwork, rugs, or greenery.
The goal of staging is to highlight a home’s strengths—like spacious rooms, natural light, or architectural details—while minimizing distractions or flaws. Professionally staged homes tend to photograph better, feel more inviting during showings, and make stronger first impressions online, where most buyers begin their search. Effective staging can also help define rooms, show proper scale, and demonstrate how spaces can be used, especially in vacant or awkward layouts.
Before staging, a home may feel crowded, dated, or too personalized. After staging, the same space often appears brighter, larger, and more cohesive, helping buyers emotionally connect to it. As a result, staged homes frequently sell faster and for a higher price compared to unstaged properties.
Example:
PROFILE OF HOME STAGING : National Association of Realtors®
Home Staging: Buyers’ Agent Perspective
- 60% of buyers’ agents cited that home staging had an effect on some buyers, but not always, while 26% said that home staging had an effect on most buyers’ view of the home.
- 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
- Staging the living room was found to be most important for buyers (37%), followed by staging the primary bedroom (34%) and staging the kitchen (23%).
- Among buyers’ agents, having photos (73%), traditional physical staging (57%), videos (48%), and virtual tours (43%) available for their listings was much more or more important to their clients.
- 17% of buyers’ agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.
Home Staging: Sellers’ Agent Perspective
- 21% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Ten percent noted that they only staged homes that were difficult to sell.
- The most common rooms that were staged included the living room (91%), primary bedroom (83%), and dining room (69%).
- When it comes to compensation, sellers’ agents said that it depends on the situation (26%), that they personally offer to stage the home (23%), and that the seller pays to stage the home before listing (17%).
- The median dollar value spent when using a staging service was $1,500, compared to $500 when the sellers’ agent personally staged the home.
- When staging a home, 19% of sellers’ agents reported an increase of 1% to 5% of the dollar value offered by buyers in comparison to similar homes.
- 30% of sellers’ agents stated that there were slight decreases in the time on market when the home was staged.
- Among sellers’ agents, having photos (88%), videos (47%), and traditional physical staging (43%) available for their listings were much more or more important to their clients.
TV and Family Influence
- 48% of respondents said that buyers cited that homes should look like they were staged on TV shows.
- 58% of respondents said that buyers were disappointed by how homes looked compared to homes they saw on TV shows.
- 21% of respondents said that TV shows that display the buying process impacted their business.
- 73% of respondents said that TV shows that display the buying process impacted their business by setting unrealistic expectations or increasing expectations.
- 77% of respondents stated that they were not influenced to stage homes as they would see them on TV.
Buyer Expectations
- 79% of respondents said that buyers had ideas about where they wanted to live and what they wanted in an ideal home (76%) before starting the buying process.
- 42% of respondents stated that buyers typically thought the home buying process would be difficult.
- 38% of respondents stated that buyers found the home buying process to be harder than they expected.
- A median of 23% of respondents said that buyers brought family members who were not purchasing the home with them to view homes.
- Among those who did have an expectation, their buyers expected to view a median of 8 homes in person and a median of 20 homes virtually.
- 55% of respondents stated that their buyers’ expectations of the number of homes they would see before buying matched the market.
Copyright NATIONAL ASSOCIATION OF REALTORS®. Reprinted with permission.
You Decide
More before and after examples of home staging.
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